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What are promotional items?
The term promotional items is used as an umbrella term in the ‘promotional gifts’ sector to refer to business gifts, premium gifts, incentives, advertising items, etc. Although they are all closely...
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Promotional merchandise can deliver higher or equal ROI Vs other forms of...
The BPMA (British Promotional Merchandise Association) has recently concluded independent research into the impact of promotional merchandise. The results suggest that promotional merchandise can...
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Branding is Big Business
A brand has its own look and its own way of expressing itself. A brand has a certain connotation and elicits a feeling, and thus an emotion, in the target group. The value of strong brands is...
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